Home Awesome 13 of the Best Facebook Ad Examples That Actually Work (And Why)

13 of the Best Facebook Ad Examples That Actually Work (And Why)

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On average, Facebook is home to 1. 45 billion daily active users — from CEOs, to students, to companies. And while the community is clearly there, link with them from a marketing standpoint isn’t always easy.

For brands, posting on Facebook alone isn’t enough anymore — especially for ones just starting out. Sure, you can throw money at your efforts to drive people to your Facebook Page and send them to your website, but that merely works if you’re smart about it.

One way to do just that is to create optimized Facebook Ads targeted at the right audience. Optimized ads can help you spend your PPC budget wisely and see a positive return on your investment.

Free Lookbook: 50 Facebook Ad Examples That We Actually Clicked

So, what does optimized Facebook advertising actually look like? If you’re looking for some great examples, you’ve come to the right place. In this post, we’ll rapidly go over the following things about the best Facebook ads. Click a connect below to jump to that section of the article 😛 TAGEND

Facebook Ads Best Practices

How do Facebook Ads work ?

Facebook Ad Templates

Examples of the Best, Most Effective Facebook Ads We’ve Ever Seen( with some insights to apply to your own Facebook marketing)

Before we get to the Facebook ad instances outlined above, let’s discuss what makes a great Facebook Ad — regardless of the format and template the ad is using.

4 Facebook Ads Best Practices 1. It’s visual.

Visual content is not only treated more favorably in the Facebook algorithm, but it’s also more likely to be shared and recollected than written content. The lesson for Facebook marketers? No matter what type of ad you make, your image needs to be visually appealing.

Check out this blog post for a detailed guide to image sizes for various ad units on Facebook along with some tips on posting visual content.

2. It’s relevant.

Relevance is critical for success when using Facebook advertising. Remember, you are spending money when someone positions or clicks on your ad( depending on the sets you use ). If you’re manifest ads that aren’t relevant to your target audience, you’re wasting your time and fund and will likely not consider success with any kind of advertising.

Back in February 2015, Facebook launched a feature in the Facebook advertising platform that rates your ads and gives you a relevance score, similar to Ad Rank in Google AdWords. The more relevant your ad image, ad copy, and destination page is to your audience, the higher your rating is — and the more favorably Facebook will treat your ads.

3. It includes an seducing value proposition.

A value proposition tells the reader why they should click on your ad to learn more about your product. How is your product or service different from any other? Why should the spectator click on your ad to see your website?

Your value proposition should be believable. For example, saying you have the greatest sandwiches in the world will not make people come to your business’s Page, but maybe offering 20% off will. Or, perhaps adding social proof will help — something like, “Sandwiches loved by over one million people every year! Come try yours today and get 20% off your order with this coupon.”

4. It has a clear call-to-action.

A beautiful and relevant ad is great, but without a call-to-action( CTA ), your viewer might not know what to do next. Add a CTA like “Buy now and save X %, ” or “Offer objectives soon” and add a sense of urgency to your viewer. Your CTA should encourage people to click on your ad now.

To invest in Facebook Ads effectively, you first need to know whom your ads are directed toward. When creating a new ad on Facebook, you can create a new audience that includes many customizable characteristics. Among them are 😛 TAGEND

Location.

Age.

Sex.

Languages spoken.

Interests and behaviours.

Their connections to your other business-related pages on Facebook.

You can also create what’s called a Lookalike Audience, which permits Facebook to create an audience for you that best resembles a particular “source.” This source can include some or all the factors listed above.

After customizing your ad’s audience, you need to consider how the ad will look on both desktop and mobile. This ensures you design your ad for easy viewing no matter where it appears on Facebook. Here are three different places you can see your Facebook Ads show up 😛 TAGEND Facebook Ad Placements Placement 1: Right Column

Right Column Facebook Placement.png

Image via Facebook

This type of ad is the most traditional on Facebook, it appears on the right side of a user’s Facebook News Feed. This is the first type of advertising Facebook had, and it still exists today.

Although ads in the News Feed are likely to get higher involvement metrics due to its native advertising features, right column ads shouldn’t be forgotten. We often watch least expensive clicks and conversions in order to use these ads. In order for a right column ad to be successful, it needs to be relevant, have a value proposition, a good visual, and have a call-to-action.

Placement 2: Desktop News Feed Screen Shot 2016-11-29 at 1.16.38 PM.png

Image via Facebook

This type of ad appears immediately in a user’s News Feed when they access Facebook on a desktop computer, and it seems more like native ad. In our experience, these ads have a higher engagement rate than right column ads, but they can also be more expensive. These ads must follow organic Facebook posts best practises and be both engaging and visual.

Placement 3: Mobile News Feed

Mobile Facebook Ad Placement.png

Image via Facebook

Like the desktop News Feed ad, this type of ad appears in the user’s mobile News Feed and displays like an organic post from the people and Pages they follow.

Facebook Ad Formats

Next, you’ll choose a format for your Facebook Ad, and there are eight options to choose from 😛 TAGEND Format 1: Photo Ad

Photo Ads are still images that can help to promote a product or event you want to specifically call attention to. If you have a special promotion going on, for example, this ad format puts a crisp snapshot of your product or venue at the center of your ad.

For ads shown in a Facebook News Feed, the recommended image resolution is at least 1080 x 1080.

Format 2: Video Ad

Video Ads have a GIF or video as the centerpiece of the advertising, and can be used to demonstrate a product or event. Video Ads help you form deeper connections with your audience by aligning your brand with a type of content online users are quickly devouring more of( virtually 80% of all data ate on mobile devices will be in video form by 2021, according to a Facebook study ).

There are six types of video ads you can invest in on Facebook 😛 TAGEND

Short Videos and GIFs

Vertical Videos

Instagram Stories

Video Carousels

Video Collections

In-stream Videos

Format 3: Stories Ad

Stories Ads are a part of Facebook Stories, one of the newest content types rolled out by Facebook that allows users to post temporary clips and images of their day for their friends to see. This type of ad is fitted to the dimensions of a mobile device, and can be played on both mobile and desktop.

As users browse their friends’ Stories, these ads can appear in the same format inside a river of Stories. For the above reasons, it’s best to create Stories Ads that reflect the same candid and entertaining look and feel that people see from their friends. Stories Ads can be placed on Facebook, Messenger, and Instagram.

Format 4: Messenger Ad

A Messenger Ad appears as a direct message in a user’s message list when they’re inside Facebook’s Messenger app. These ads allow you to interact with your audience, showing them offers you think they would like and listening to their responses so you can better tailor your next message to their interests.

Let’s say your ad’s first message is “What product might you be interested in? ” The user can then select from three different responses, triggering your ad to produce a more specific product offer directly in the message thread.

Format 5: Carousel Ad

Carousel Ads contain a series of images or videos that users can rotate through, all of them helping to describe a single product, service, or event the ad is promoting. Each Carousel Ad can contain to 10 images or videos at a time and link to their own individual webpages. Because these ads carry so much better media, according to Facebook, they’re ideal for 😛 TAGEND

Endorsing multiple products.

Promoting multiple features of the same product.

Telling a narrative or sequence of events that unfolds over the course of multiple scenes or videos.

Explaining a process to potential customers.

Format 6: Slideshow Ad

Similar to Carousel Ads, explained above, Slideshow Ads segment your ad into individual images that users view one after the other. The difference between these two ad formats is that Slideshow Ads only play images( not videos ), and the ad compiles these images into a slideshow that plays automatically in the form of a video. According to Facebook, Carousel Ads are ideal for 😛 TAGEND

Creating a video-like experience for users quickly and with a small budget.

Advertisers who want to choose from a library of pre-created images and music( a unique perk of Facebook’s Slideshow Ad ).

Simplifying an otherwise complicated idea or process for potential customers.

Reaching people who have slower internet connects( Slideshow Ads use five times less data than video ads on Facebook ).

Format 7: Collection Ad

A Collection Ad lets advertisers to bring the buying process immediately into Facebook, so potential customers can move from “discovery” to “purchase” more easily when they assure a product they like. This ad format features a central image or video promoting a product, with a collect of four smaller images below it that spectators can click on to learn more about the product. There are four different types of Collection Ads you can invest in 😛 TAGEND

Instant Storefront: This ad is ideal for displaying multiple products as part of the same ad campaign, and driving traffic to each product’s respective product page.

Instant Lookbook: This ad is ideal for demonstrating or modeling a product in various contexts for your audience.

Instant Customer Acquisition: This ad is ideal for driving traffic to, and a specific action on, a product’s landing page.

Instant Storytelling: This ad is ideal for telling a narrative about your brand or helping your audience learn more about the business.

Format 8: Playables

Playables cater specifically to app developers. This ad format allows your audience to watch, preview, and even play an abbreviated version of your new app directly from inside the ad.

8 Facebook Ad Templates

Facebook Ads can be used to accomplish a number of different goals for your business. Here are a few real ads that you can use as templates of inspiration when creating an ad that targets the same goal 😛 TAGEND Template 1: Video Product Demo Ad

Facebook ad template for video

Image via Facebook

Video ads seem fairly large in the user’s New Feed and offer more engaging content than static posts. And with 8 billion videos being watched on Facebook every day, it serves as an interesting — and potentially profitable — ad type for marketers to try out.

How can you create your own video ad? First, understand Facebook video ad requirements including length and video sizing. We suggest keeping your video as short as possible, even though Facebook allows you to upload a much larger video. Create a video that displays your product or service, and upload immediately to the Facebook ads manager by following these instructions.

Template 2: Photo Model Ad

Facebook ad template for photo

Image via Facebook

Another type of rich media advertising on Facebook is a post of an image. This is one of the most popular types of ads ever since Facebook began favoring visual content. The optimal sizing for News Feed photo ads is at least 1080 x 1080 pixels, otherwise your image will get cropped. Adjust your image based on the target audience’s needs and by what will appeal to them the most.

Template 3: Multi-product Ad

Facebook ad template for multi-product

Image via Facebook

Multi-product ads allow advertisers to showcase multiple products within one ad. Viewers can scroll through the images and click on individual links to each product. You can promote multiple of anything , not just products — like different blog posts, ebooks, or webinars. These ads can be created in the Facebook Power Editor .

Template 4: Reach Ad

Facebook ad template for reach ad and local awarenessImage via Facebook

Reach ads on Facebook are designed for to grow your local awareness. They only work if your business has a physical location to which you’re trying to drive real foot traffic. If you fall into this category, locally targeted Facebook ads might be a great fit for you, as you can hyper-target on Facebook down to the mile.

If your business has an offer or event going on at your store, set up a few Facebook Reach ads that appear only to people within a short distance of your store. Have these ads appear a few days prior to the event and on mobile devices while the event is happening. You may want to reach some people the day of the event who happen to be in the area and checking their Facebook account on their smartphones.

Template 5: Special Offer Ad

Facebook ad template for offerImage via Facebook

An offer ad is a form of Facebook advertising wherein a business can promote a discount on a product or service that can be redeemed on Facebook. The benefit of this? It eliminates one step in the buyer’s journey, which ultimately increases sales.

The offer ad has many benefits. First, it drives the user directly to the offer. The user claims it immediately on Facebook, removing any added friction of needing to go to your website for the offer. You also can reach any type of audience that you want, as all the Facebook targeting alternatives are possible.

Finally, you can include all the information needed for the user to decide if they want it or not, including the time period it is usable, the number of people who has already claimed it, and the exact amount the offer is. This will eliminate any unqualified clicks, which cost you money.

Template 6: Event Ad

Facebook ad template for event

Event ads promote a specific event. The CTA on these ads usually send users directly to the ticket purchase page, wherever that happens to be hosted.

Using this type of ad will help drive a targeted group of people to attend your event. These will show up in the News Feed of the specific audience you’ve chosen. Events are a big part of most businesses, but get people to attend even a small event, can be tricky. Promoting your event to a targeted specific audience on Facebook can help drive the right kind of attendees.

A good ad in this format will clearly show the benefit of attending the event: the price, dates, and a clear CTA to purchase a ticket.

Template 7: Boosted Ad

Facebook ad template for boosted postImage via Stealth Seminar

A boosted post is an organic Facebook post that was originally on the homepage of a company’s Facebook, and that later was boosted with ad money.

This is different from the above ads because it’s not created in the Facebook Ads Manager. You can include more in the description, as there is no limit to word count on boosted posts like there is in ads. You can also have a link in the copy.

The cons? Boosted posts leave you fewer options for bidding, targeting, and pricing. You also cannot operated any types of A/ B exams because you’re promoting a post that has already been created; you’re not creating one from scratch.

Template 8: Retargeting Ad

A retargeting ad promotes an ad to a specific list of previously identified people. Have you ever seen ads follow you across the internet after visiting a certain website? Then you’ve seen a retargeting ad.

Facebook has the same capability. An advertiser can advertise to a listing of leads or customers by uploading a list of email addresses it already has into the Power Editor to make a custom audience. A good retargeting ad acknowledges that the brand knows you’re already interested in its product.( Because, let’s face it … retargeting can be a little creepy .)

Now that we’ve encompassed the main ad best practises, formats, and templates, let’s dig into a sampling of the best Facebook ads that espouse the above guidelines.

1. Kay Jewelers Video Ad

Facebook video ad by Kay Jewelers

This Facebook video ad from Kay Jewelers tells a quick but moving story — something Kay Jewelers is well-known for — employing just a few seconds of your time. You don’t even need the voice on in the video above to know what’s happening and the message Kay is sending.

If you’re advertising a product with sentimental value, like Kay Jewelers, video ads are the way to go. Just be sure your video has a clear( and happy) ending — people opinion videos more passively on Facebook than they are able to on YouTube, and don’t have time to interpret your ad if it’s too long or complex.

Why This Ad Works

It’s visual. Even though this is a video, I have a general idea of what I will be watching, thanks to the screen capture it started with. Additionally, I can understand the gist of this ad without playing with the sound on, which is important given that 85% of videos on Facebook are now viewed without sound.

It’s relevant. It’s relevant to me because I was recently scouring jewelry websites, specifically for necklaces like the one in the ad.

It’s valuable. Kay indicates potential clients the value of purchasing with the help of the happy reaction from the woman receiving the gift in the ad. Plus, who doesn’t love puppies?

It has a solid call-to-action. This ad is set up to drive Page Likes, which is an easy, one-click way for me to get more relevant content served up to me.

2. Monday.com Photo Ad

Facebook photo ad by Monday.com

Monday.com is a task-management tool that caters to multiple operating systems, both desktop and mobile. But in the photo ad above, the company used its compatibility with Mac computers to remix its own logo in the original rainbow colours of the Apple brand.

For growing industries like Monday.com, it’s a smart-alecky notion to pivot off the brand awareness of household names. By filling the Monday logo with Apple’s famous rainbow color-way, the ad above captures the attention of Mac users who’d recognize those vintage rainbow stripes anywhere( and could use a new task-management tool that works on their computer ).

Why This Ad Work

It’s visual. The rainbow colours filling the Monday logo are both eye-catching against the black background and familiar to any Mac user.

It’s relevant. For Mac users, and those who need to organize their tasks on a regular basis, this ad is relevant to their lifestyle in more routes than one.

It’s valuable. The ad calls attention to Monday’s compatibility with Mac computers, making the product’s user experience more valuable to Mac users as a result.

It has a clear call-to-action. The “Learn More” CTA on the bottom-right of the ad is a clear invitation to find out more about this product’s usage on Apple hardware.

3. Amazon Event Ad

Facebook event ad for litter box by Amazon

This is how an event ad from Amazon lookings in the News Feed on a desktop. This ad works well on a few different levels: A sample product is clearly displayed, the ad indicates an impressive( but honest) rating of that product, and you know which event Amazon is promoting right away — Black Friday.

Ecommerce companies like Amazon use event ads to boost sales at particular point during the year, and Facebook event ads make this easy. When investing in event advertising, build a list of the holidays, presents, conferences, and awareness months your business cares about. That route, you know exactly which marketing campaigns line up with these occurrences and when to promote it on your Facebook Business Page.

Why This Ad Work

It’s visual. Not merely is this image larger than the right column ad display, but it also utilizes warm colourings, white space, and directional lines, which depicted my eye towards the featured product.

It’s relevant. As a cat mom, this offer is clearly tailored to my consumer needs.

It includes an enticing value prop. Amazon has advertised a self-cleaning litter box here, which is of tremendous value for any cat owned. Additionally, it shared the strong client ratings below an image of the product.( Social proof, anyone ?)

It has a clear call-to-action. Amazon informs me to click on its ad today, after which phase the deal for the litter box will presumably disappear. “Now” is strong CTA language that compels clicks.

4. NatureBox Photo Ad

Facebook photo ad by NatureBox

This photo ad by NatureBox features a creative point-of-view shot that is perfect for the angle at which you’d dive into the company’s various health snacks. The ad attains you imagine your next house party … I guessed the peanuts spilling out onto the table was a nice touch.

In your next Facebook photo ad, play around with live-action photography and digital design in the same image. As you can see in the ad above, NatureBox was able to design a vibrant “free trial” icon right on top of an image that would’ve ran just as well on its own.

Why This Ad Works

It’s visual. The image shows you exactly what you’re getting, and it calls out the “free trial” CTA well.

It’s relevant. Everyone likes to snack. In all seriousness, the person who saw this is a fan of several lifestyle subscription companies, which is what NatureBox is.

It’s valuable. This ad is full of value. First, the “free trial” callout is the first thing your eyes go to when looking at the image. Second, it clearly mentions the healthy aspects of the goodies in its product.

It has a clear call-to-action. NatureBox is asking you to try its free sample. It couldn’t be easier to know your next step.

5. Winc Retargeting Ad

Facebook retargeting ad by Winc

Here’s an example of a short and sweet( literally) retargeting ad from Winc( formerly known as Club W ). This ad is displayed on the right column of Facebook specifically for users who browse wine-related content online. When your ad caters to people who you know would be interested, modeling the product the style Winc does above can be a home run for your brand.

Why This Ad Works

It’s visual. The visual is clear, simple, and appealing to all types of wine-lovers.

It’s relevant. This came up in my wine-obsessed colleague’s News Feed. Need I say more? Two thumbs up on relevance.

It includes an seducing value prop. Three bottles for $19? What a steal. They also pull the spectator in with an additional value: a discount on their first order of wine.

It has a strong call-to-action. The term “get” is strong call-to-action language, and it’s use twice here. A time limit on this offer would have attained it even stronger.

6. Shutterfly Multi-Product Ad

Facebook multi-product ad by Shutterfly

Here’s an example of a multi-product ad from Shutterfly, along with the additional images that are used in the ad. Each image has a different offer, to appeal to many different demographics in one ad.

In each image, the product being promoted is consistent in the look and feel of the Shutterfly brand — this an important quality of ads that showcase more than one item and picture.

Why This Ad Works

It’s visual. This series of images leans on a consistent color palette, inducing it feel both cohesive and on brand.( Having a cute cat doesn’t hurt either .)

It’s relevant. The person who saw this loves taking photos and creating sentimental gifts. Spot on, right?

It’s valuable. There is a very clear value for the user, 40% off each of the products being advertised. The code and sale end date are also clear in the ad description. This ad also has an added level of value, it is showing the many different ways people can use Shutterfly, in ways many may not be aware of.

It has a clear call-to-action. I know I need to use this before February 17 th when this bargain expires, so I would be encouraged to take action right away.

7. MU Campus Dining Reach Ad

Facebook local ad by MU Campus Dining

This Facebook reach ad from Mizzou Campus Dining promotes amenities at the University of Missouri, using two familiar logos and a marketplace that anyone on campus might recognize.

The ad copy beneath the image invites clients in “after the game” — a reference to campus life that helps Facebook users imagine when they might want to stop in for a sandwich.

Why This Ad Works

It’s visual. This image has college pride, a variety of salty and sweet treats, and a well-known logo to attract hungry college students.

It’s relevant. This ad is likely only being depicted to students on campus who are in its target audience. It also mentions the sports game that was going on at the time, and plays to the student’s current needs: snacks and Subway sandwiches.

It’s valuable. Mizzou Market is telling hungry college student that it has everything students need for the big game.

It has a clear call-to-action. This ad has the option to show directions, constructing it exceedingly easy for a college student on the go to follow the walking directions to this market.

8. Boston Sports Clubs Offer Ad

Facebook offer ad by Boston Sports Clubs

All customers truly need to see is the boxer pictured above to know what this ad by Boston Sports Clubs( BSC) is offering. The woman in the photo even looks like she’s staring at the text to her left, getting viewers to change their attention to the promotion right away.

This Facebook offer ad constructs it obvious what clients would be signing up for when they click the “Sign Up” CTA button below the picture. Offer ads can easily mislead spectators into pressing their CTA just to get them to click on it, but it ultimately doesn’t convert viewers into customers. BSC’s approach above is clear and upfront about what it’s offering throughout its conversion path.

Why This Ad Works

It’s visual. The featured photo uses bold colors and clear typography to draw my attention to the details of the offer, and the woman exercising gives me an idea of what I could gain from purchasing the offer.

It’s relevant. I recently moved to Boston and have been searching for gyms in my area online, so this ad is highly relevant to my recent Facebook and search activity.

It’s valuable. Paying$ 5 for a monthly gym membership is a great deal. Even though the price may increase in the future, the low price definitely induces me want to click.

It has a clear call-to-action. The CTA emphasizes that the discount offer is limited and should be claimed quickly using the word “hurry” and telling me when the offer expires.

9. Allbirds Video Ad

Facebook video ad by Allbirds

This video ad by Allbirds, a shoe maker, utilizes simplicity and whitespace to its advantage. The video only lasts nine seconds, but Allbirds demonstrates the product in a way that catches your attention and resonates with the individual wearer.

There’s a lot of ad content on Facebook, and when Facebook users scroll through their News Feeds, that content start to blend together. Sometimes your best chance at sticking out on Facebook is by using subtle motions and details — like Allbirds did, above. Let every other video on Facebook be quick and flashy, and yours will be a breath of fresh air to your audience.

Why This Ad Works

It’s visual. The video has a clear focus on a topic, and that subject is engaging in a movement that means something: These shoes are comfy. I subconsciously started wiggling my own toes as I saw this ad for the first time.

It’s relevant. I’m always interested in finding new shoes — I probably search or click on something related to footwear once a week. This ad feeds that interest in a unique style.

It’s valuable. The opening quote above the video is reason enough for me to want to learn more about why these shoes are so comfortable. Allbirds also sweetens the deal with “free shipping, ” “free returns, ” and a note below the video that the product is “machine washable” — all without taking the focus away from the video itself.

It has a clear call-to-action. If I want these shoes, there’s a “Shop Now” CTA button to the bottom-right of the ad, waiting for me take a closer look at them.

10. The New York Times Photo Ad

Facebook photo ad by the New York Times

This photo ad by the The New York Times is driving traffic to a written article with an intriguing illustration. The describe literally depicts the article’s ideal audience — millennials. For young readers who are even a little interested in health and fitness, this cartoon( along with the enticing headline) pokes just enough fun at them to get their attention.

When publishers advertise on Facebook, they need to be especially creative with their featured images — if their main product is a reading experience, the photo they choose has to complement their written content perfectly. The New York Times’ ad above is an example of photo ads done right.

Why This Ad Works

It’s visual. The quirky cartoon drew my eye as I scrolled on my mobile News Feed through lots of text and photography. The nontraditional illustration pulled me in for a closer look at the content.

It’s relevant. I’m a person in my 20 s, and I used to write about health care. This is an article I would definitely be interested in reading, and it helps that the ad appears like a native post promoting an article in my New Feed.

It includes an seducing value prop. The ad proves me which of my Facebook friends also like, and presumably read, The New York Times. This social proof makes me more likely to click and read the article.

It has a clear call-to-action. This ad is dedicated to increasing the page’s Likes, and by asking a question in the ad, the call-to-action induces me want to click the article to learn more.

11. Tortuga Music Festival Event Ad

Facebook event ad by Tortuga Music Festival

Successful event ads have at least two important qualities: the event’s schedule and something to justify why people should attend. The event ad above for the Tortuga Music Festival achieves both of those things — it displays the date and period and the bands playing, and shows you a picture of the amazing period you’ll have if you come.

Why This Ad Works

It’s visual. The picture alone is worth a thousand words about how much fun this concert would be. Not only is it on the beach, it was also taken on a gorgeous day and the stage seems astounding. Also, it clearly represents what to expect during the event, and it catches the eye as someone scrolls through their News Feed.( The beautiful ocean water definitely helps .)

It’s relevant. The person who saw this ad is a fan of Kenny Chesney and has been to his concerts before. They’re also originally from Florida, which is where this event takes place.

It’s valuable. Since the image was taken on a beautiful day, it looks like an ideal place to be — especially to those of us viewing it from our office desks. It also clearly tells you the cost of the ticket so you know before you click.( This is also good for the advertiser: By including the price, the ad allows users to self-select based on whether they can afford the ticket. If they can’t afford it, they won’t click through, thus saving the advertiser money on unqualified clicks .)

It has a clear call-to-action. The CTA is clear: “Buy.” The advertisers also add urgent wording with the title “Time is running out! ”, fostering you to purchase your ticket now before it’s too late.

12. Adrianna Papell Retargeting Ad

Facebook retargeting ad for Adrianna Papell wedding dresses

Last week, I started shopping around for a bridesmaid dress for an upcoming wedding I’ll be in. Today, the ad above appeared in my News Feed.

Retargeting ads enable you to get in front of those spectators who are already looking for what you’re offering. This retargeting ad by Adrianna Papell doesn’t just show me what I’m on the market for — it excites me about how beautiful our own wedding party images will look on my friend’s big day.

Why This Ad Works

It’s visual. The image gives me a good notion of what to expect from the designer’s website, and it definitely helps that the garments are both unique and stunning. Talk about a showstopper.

It’s relevant. The ad called out that I was already shopping for bridesmaid outfits, and what’s more, I had originally been looked at dress on this exact website, so this ad is highly relevant to my search.

It’s valuable. The variety of dresses in the ad’s image and in the description make this website worth a visit for someone trying to find the perfect garment out of thousands of options.

It has a clear call-to-action. The CTA is “Shop Now, ” which promotes me to click to purchase the beautiful gowns in the ad’s image.

13. Bustle Boosted Post

Facebook boosted post by Bustle

Here’s an example of a boosted post from Bustle, who promoted one of its articles on Facebook. Paying to “boost” a post you already posted organically to your Facebook Business Page can greatly benefit content that has mass appeal — versus a post that targets a specific segment of your audience. Bustle’s choice of boosted post here falls into that first category.

From Amazon’s vibrant neon sign in the photo, to the high number of instances included in the article( 42, to be exact ), Bustle’s boosted ad is sure to pique the interest of many Amazon and Bustle followers.

Why This Ad Works

It’s visual. Lots of people are familiar with the Amazon Prime logo, but not in neon lights in a window display. It attained me do a double-take while scrolling through Facebook.

It’s relevant. As we’ve already learned from earlier instances, I like shopping on Amazon and also read Bustle, so this article is a combination of those two behaviours.

It’s valuable. “Brilliant” is a strong adjective to describe products, which attains me curious to learn more about purchasing them.

It has a clear call-to-action. The ad seduces me with information about useful and “brilliant” contraptions I can get rendered to my doorway within two days, which I’m happy to click to learn more about.

There you have it: A list of all the different types of Facebook posts and a few examples of awesome ones from all different brands. The Facebook Ads Manager platform will walk you through how to set these up with simple, step-by-step instructions — so don’t feel overwhelmed. Or, watch this short video for tips-off on creating and optimizing Facebook ads.

Note for HubSpot clients:

You can

integrate Facebook Ads

reporting into the

HubSpot Ads

App to induce reporting and analyzing your ad ROI easier. You’ll be able to easily consider which Facebook Ads generate leads and increase your ROI without having to analyze the data yourself. You can also use this integration to edit Facebook Ads from directly within your HubSpot portal. Customers can sign up to

test this integration here

.

Now, stop reading and start creating.

Want to see how HubSpot employs Facebook? Like our Facebook Page here.

FB Ad Examples

Facebook Ad Examples

Read more: blog.hubspot.com

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